Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
As a kid, Jeffrey Shaw was interested in two career paths. One choice was to be an architect because he thought Mike Brady was cool. The other choice was to be a photographer. Since being an architect required so much education and he was eager to get life started, Jeffrey decided being a photographer was the easier route.
Easy it wasn’t.
His journey was much like every other creative person who goes into business. He was good at photography. Family and friends praised him. He received acknowledgement and accolades. So he decided, or it was suggested that he was talented enough to make money at it. Maybe even a “living”. So he ended up in business?talented with no idea how to be in business.
But Jeffrey figured it out. The turning point was when he realized that he should trust his gut. The same instinct he had to create an image could be trusted to guide his way in business. Even though it looked entirely different than the way other businesses worked.
Fast forward a couple of decades and because of a great experience he had with a business coach, he decided to become a coach and enrolled in an intensive training program. Within a few short years Jeffrey had a successful coaching practice that was quadruple the national average for the trade.
It was then his service to others became obvious. That he should help others do what came relatively easy for him. He needed to help those who are talented, passionate about what they do and eager to serve, build businesses that are financially successful and personally fulfilling.
To help them Create, Serve and Be Prosperous.
Listen to this episode of Cool Things Entrepreneurs Do and hear amazing advice from one of America’s leading coaches. And run run run to buy his new book.