Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share.
If you Google DzDon Osmonddz there’s a good chance you may find someone else with a similar name?Donny Osmond, Don’s father. Growing up in an entertainment family, they were often on the move. Don was born in Utah, but he often jokes that he grew up in a suitcase. After moving more than twenty times, he has gained more than his fair share of perspective and a knack for telling and retelling his stories. And of course, growing up as the son of an international entertainment icon provided a ringside seat for the ups and downs of the public life. After a particularly harsh season of media attention toward his family, Don entered into public relations with the misguided goal of becoming “the spin doctor of all spin doctors”.
Prior to going into public relations, Don studied at Brigham Young University, earning hisBachelor of Arts in communications. After a season of working as a professional in New York City as well as running his own public relations agency, Don attended the University of California Irvine’s Paul Merage School of Business. While working toward an MBA, Don began pulling together his expertise, and re-launched his company as OzComm Marketing?an interdependent marketing practice.
The marketing philosophy employed at OzComm Marketing stems from Don’s lifetime experience in the entertainment industry, learning the art and strategy of transmedia storytelling. However, OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach. After years of education and experience, Don now knows that spin is not the answer at all; good marketing requires truth-telling and invitation. In fact, Don believes that authenticity is the only true value proposition that a company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences.
Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing happily works with both small businesses and large corporations, and offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer. In both mediums, He waves the banner of authenticity, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position.
Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a scuba-certified, professional bobsledder, though he has yet to use both skills simultaneously. He’s not ashamed to admit that he loves Legos and occasionally goes by “The Donfather”.
While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years?he does come from a musical family and live in the live music capital of the world, after all. Looking to connect? Find him on LinkedIn or Twitter [link these].He’ll be glad you did