Shawna Suckow, CMP, was a million-dollar B2B buyer for over 20 years. In 2008 she founded an association of buyers, which now has over 3,000 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople and business owners who were frustrated with the shifting marketplace. Her third book is called Don’t Become Extinct ? Join the Sales Evolution, and it’s already a best-seller!

Listen to this episode of “Cool Things Entrepreneurs Do” as Shawna shares her story from corporate meeting planner, to association founder, to professional speaker & sales trainer. She has been both a buyer and seller and believes that the world is changing and most traditional sales professionals could find themselves out of work in the next decade if they do not take notice of how the world is changing.

How customers buy will forever be different and if you are an entrepreneur you need to be morphing how you position yourself and how you show social proof of how good you are and why they should select your product or service. People still do business with those they know, like and trust… but what does that mean in 2017 and beyond? Shawna knows and she share it all in this episode of the podcast.


Check out this episode!