If you are in sales, you need to read the Transparency Sale and you must hear episode 528 of “Cool Things Entrepreneurs Do”  Author Todd Caponi joins the show for a deep dive talk about sales. 
Todd Caponi has spent a lifetime in sales and been the VP of Sales and / or Chief Revenue Officer for several companies.  Through his real life experience he has created this amazing content that will help you and your company succeed more.  In this episode he shares great advice for entrepreneurs and others about how to get things done in the world of selling.

Who is Todd Caponi?

Todd’s book, The Transparency Sale has been recognized as the best book of 2019 in the category of “Business: Sales” at the 17th annual Best Book Awards. His focus is as a speaker & workshop leader as Principal of Sales Melon LLC. and also serves as the Managing Director of Chicago’s VentureSCALE.
 
 
Previously, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer…turning it into Illinois’ fastest-growing tech company. Prior to that, he’s held sales leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com.
 
He’s a former American Business “Stevie” Award winner for VP of WW Sales of the Year, and also once owned & operated a sales training company.
 

Check out this episode!

Thom Singer