Content with Purpose
All businesses should be creating some sort of content marketing. In the age of the internet, content has become more necessary than ever in history. But dropping a blog post onto your website and hoping for millions of views is not realistic. But what is repurposing content?
So what is a entrepreneur or business leader to do? In episode 438 Jill Schiefelbein and Thom Singer talk about how to repurpose content. Jill has lived this…and she found ways to create real results. She has millions of YouTube views, but didn’t stop there. She turned her video strategy into paying clients, syndication offers, and a collaboration with Entrepreneur Magazine.
Listen to this episode for actionable strategy on how to take a single piece of content and turn it in dozens of different digital touch points across the web. If you ever feel overwhelmed by the vast efforts needed to engage in content marketing, Jill will explain what is repurposing content and how to make this strategy work for you.
About Jill Schiefelbein
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University faculty-turned-entrepreneur, Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in the digital education space, creating an office serving 60,000 students and—with no staff or operational budget—adding $1M in revenue in its first year.
Today, Jill resides in New York City and runs The Dynamic Communicator®, providing custom communication training and strategies for her clients—through workshops, keynote speaking, consulting, and virtual training.
She’s helped clients all over the spectrum learn dynamic communication skills: from Boomers, to Millennials, to Generation Z, from Fortune 500 companies, non-profit organizations, and even some reluctant professional athletes.
She’s a VIP contributor to Entrepreneur, and a livestream video personality. She has a syndicated YouTube channel that teaches communication skills and reaches thousands each week. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business, is in bookstores around the country.
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Thom Singer is the host of the “Cool Things Entrepreneurs Do” podcast. He is a corporate speaker and professional master of ceremonies / emcee who helps live events become more engaging for participants. Seeking a motivational keynote speaker? Call Thom today at 512-970-0398