Amin Bahari has a game-plan is for Elite Sweets. The healthy alternative to the conventional, high fat and sugar donut. They want to give people donuts, regardless of predisposed health or body conditions. This is their mission! They want to help redefine the (SAD) Standard American Diet by offering healthier Sweets.
In order to tell you how they got here, they need to take you back to their college apartment in Austin, Texas. It was another late night, and naturally these young men were hungry. They had two options: fast food or donuts. And because they were (broke) college students, donuts were the obvious choice. Clearly the healthiest solution (not), but who doesn’t like donuts, right?
Several nights later, they wondered what it would take to turn their favorite indulgence into a go-to healthy snack. Protein bars weren’t cutting it and left a lot to be desired when it came to taste. However, they didn’t just want to make a protein-packed sweet; they wanted one that everyone could enjoy regardless of their diet or health circumstances. Thus, The Elite Donut was born: a protein packed (16g to be exact), gluten-free, naturally sweetened donut. They satisfied their sweet tooth and created the ultimate post-work out sweet, now Amin wants to share his secret with you!
Check out episode 407 of “Cool Things Entrepreneurs Do” to hear about the journey of Elite Sweets.