In episode 684 Thom Singer talks with tech sales superstar Chris Bussing about how to “Get The Meeting”.  Sales is a great career, but before you can get to closing the big sales and collecting the commission, you have to get the meeting with the prospect. Throughout his sales career, Chris Bussing has been applauded for his talents in getting past the voicemail, reaching prospects, and getting the meetings.

In this interview Chris Bussing shares his five tips and the “TRUMP CARD” of how to get meetings. When working in a sales career, lead generation is just the first step.  It is convincing that lead to talk to the sales professional / business development executive. Figuring out the right mindset and understanding ways to objection handling is key to a successful sales career.

Chris Bussing says:

Nothing is better than a warm lead (this is the “Trump Card” key to getting appointments).  But if you do not have an introduction from a mutual connection, the 5 tips are:

1. Relate like a rock start

2. Channel your inner “hostage negotiator”

3. Give to get / the law of reciprocity

4. Throw in special sauce – be different and be human

5. Always be closing – make the ask

About Chris Bussing

One Saturday morning during his senior year at Georgetown University, Chris Bussing stumbled into a career fair where he shook hands with a recruiter from Oracle. What he didn’t realize at the time was that that fateful handshake would shake up his future in the best of ways. 

That summer he began a career in software sales, and after being promoted at Oracle within a year, he took a leap from Boston to Austin to work for Google. At Google he fast tracked his way to Field Sales at 26 as one of the youngest In the position and, most recently, he joined an international startup as one of the founding sales Execs where is helping grow their US business and take them public. 

During his 6 years in sales, Chris Bussing has discovered it to be a transformative career that can create financial freedom and foster both skills and a network that are priceless assets that can be taken with you for the rest of your life.

Chris Bussing is committed to helping more people access the opportunities that a successful career in tech sales brings with it, and on a deeper level, unlock the potential they don’t know is within themselves to reach new heights and find their unique  flavor of fulfillment.

Connect with Chris on LinkedIn 

About Thom Singer

Thom Singer works for Stanton Chase, a leading executive search firm that specializes in helping companies and associations place key hires. He is also a keynote speaker and professional master of ceremonies / EmCee

After a successful career in sales and marketing, Thom Singer became a growth leadership speaker in 2009. A decade later he has brought his high energy presentations and action-oriented content to over 900 audiences. Thom knows that as the speaker or master of ceremonies he has a responsibility to set the tone for a strong conference attendee experience. Known as “The Conference Catalyst” he creates an atmosphere of fun and interaction that lasts beyond his presentation.

Thom earned his Certified Speaking Professional (CSP) in 2014 and is committed to the business of meetings. He is the author of 12 books and is the host of the popular “Cool Things Entrepreneurs Do” podcast. On his show he has interviewed over 400 entrepreneurs, solopreneurs, business leaders and others with a focus on discovering how the most successful people get farther across the gap between potential and results.

At 50 years old Thom decided to reinvent his life and make age 50 to 75 the best years of his life. This meant saying yes to things that scared him, and trying new things. Since that time Thom has jumped off buildings, took up running (and lost 30 lbs) and began performing stand up comedy.
Chris Bussing - Interview on Making Waves at C-Level Podcast.  Cold Calling and Getting The Meeting