Sometimes you have to take the “road less traveled” to find success in business. The guest on Episode 721 of “Making Waves at C-Level has done just that. In this interview Ed Rigsbee shares his eclectic career journey and the lessons he has learned along the way.
As an individual or a company, innovation is key to finding your highest levels of success.
About Ed Rigsbee
Ed Rigsbee is unique in the fact that he holds both the Certified Association Executive (CAE) credential and that of the Certified Speaking Professional (CSP). He has been referred to as, the dynamite that blew up the log jam. If your organization is ready to take a definitive step toward growing your organization, Ed is ready to help you through the maze or land mines, road blocks, and subversives. He is available to help your non-profit “move the needle” toward accelerated membership growth. Learn more at his website.
THE ROI OF MEMBERSHIP – Ed Rigsbee’s book
Looking for the missing link to explosive membership growth? It’s member ROI at your core. Learn to calculate, prove and communicate your organization’s member ROI and prove to the non-members in your industry/profession that membership in your organization is a smart business decision. Trade associations and professional societies of today must continually prove the return on investment they deliver to members in order to stay relevant. Today, membership organization leaders must see their organization through the eyes of the non-member and be capable of proving the actual yearly sustainable real-dollar ROI that their current members receive in order to maintain high-level member retention and continual new recruitment. Learn how to turn your ambivalent members into member recruitment evangelists.
About Thom Singer
Thom Singer is an advocate for “Community and Collaboration” with people, companies, and non-profit organizations. He is also a keynote speaker (but he only works with specific types of events who are as committed to the human interaction as they are to the content).
After a successful career in sales and marketing, Thom Singer became a growth leadership speaker in 2009. A decade later he has brought his high energy presentations and action-oriented content to over 1000 audiences. Thom knows that as the speaker or master of ceremonies he has a responsibility to set the tone for a strong conference attendee experience. Known as “The Conference Catalyst” he creates an atmosphere of fun and interaction that lasts beyond his presentation.
Thom earned his Certified Speaking Professional (CSP) in 2014 and is committed to the business of meetings. He is the author of 12 books and is the host of the popular “Cool Things Entrepreneurs Do” podcast. On his show he has interviewed over 1000 entrepreneurs, solopreneurs, business leaders and others with a focus on discovering how the most successful people get farther across the gap between potential and results.