Shawna Suckow

Shawna Suckow – From Meeting Planner to Professional Speaker

Shawna Suckow has the unique position of having been on both sides of the speaking world.  After a long career as a meeting professional (and founder of the Senior Planners International Network – SPIN) she now travels the world speaking to audiences.  That gives her a unique prospective on the world of corporate and association conferences.

Shawna is the co-author of a new book:  “Frankly Speaking… Insider Advice (Most) Meeting Planners Won’t Share With Speakers” by Maralynn Adams, Bonni Scepkowski, Tracey Smith and Shawna Suckow.

Within the pages of this book, you’ll find the combined wisdom of over 600 years (more or less) of meeting planning expertise, all aimed at helping you book more business as a speaker. These four of co-authors sat down and had a very candid conversation on fifteen different official topics (and many unofficial ones…) to help speakers of all experience levels navigate their prospecting and relationship-building with planners. Their goal is to give a rare peek inside the planner’s brain (it can get scary in there, but they’ve got your back!). Be more findable, likeable, memorable, and bookable!

Professional speakers often do not know where to begin with how to sell to planners.  Shawna Suckow and her co-authors do a great job of “telling it like it is” and sharing a unique view behind the curtain.

Check out Episode 387 of “Cool Things Entrepreneurs Do” and hear from one of the co-authors, Shawna Suckow (previously on episode 252). Shawna had over 20 years experience as a meeting planner before making the transition to being a speaker. Even with two decades of experiences, she made mistakes and misunderstood what the meeting business wants and needs from speakers.

Check out this interview and learn more about how to get paid to speak and build a positive reputation with meeting professionals.

Learn more about Shawna Suckow –

Buy the book on Amazon.

Check out this episode!