The time might be here to hire a professional podcast host. If your organization thinks a podcast is a great idea, making it a 2nd tier priority will yield 2nd tier results. This is not something to just toss up online. A great host can help create engagement and build a following within your community.
Podcasting has become all the rage. Like blogging 15+ years ago, every individual and company feels the need to jump in the game, but most will see little benefit. Too many will not release on a regular basis and they will just let any staff member create the program (regardless of their level of experience). A great podcast that has a purpose and an engaging host can be a wonderful communication tool. But if done on a whim it will be blah. The world is not in need of another “blah” podcast.
Finding a Professional Podcast Host
To hire a host is not an easy task. It takes a commitment of time and money. You need to select someone who is an experienced interviewer, and someone who can represent your brand on the microphone and off the air. Choosing the right host (in a world of “Cancel Culture”) is very important. The person must understand the level of responsibility they take on by agreeing to host your show.
I have hosted my own podcast for nearly 7 years and over 650 episodes (“Making Waves at C-Level“), and I host three shows for associations and companies. As the outside hired professional host it is my job to work with the staff of the organization that owns the show to ensure we create a quality product, meet production schedules, and keep the excitement and momentum high for every episode.
If your company or association is looking to hire a professional podcast host, let’s have a conversation (Call me now at 512-970-0398). If I am not the right fit to be your professional podcast host, I will help you vet the right person to do the job. I wrote about my efforts to connect professional podcast hosts to companies seeking talent on this blog post.
About Thom Singer
After a successful career in sales and marketing, Thom Singer became a growth leadership speaker in 2009. A decade later he has brought his high energy presentations and action-oriented content to over 900 audiences. Thom knows that as the speaker or master of ceremonies he has a responsibility to set the tone for a strong conference attendee experience. Known as “The Conference Catalyst” he creates an atmosphere of fun and interaction that lasts beyond his presentation.
Thom earned his Certified Speaking Professional (CSP) in 2014 and is committed to the business of meetings. He is the author of 12 books and is the host of the popular “Cool Things Entrepreneurs Do” podcast. On his show he has interviewed over 400 entrepreneurs, solopreneurs, business leaders and others with a focus on discovering how the most successful people get farther across the gap between potential and results.
At 50 years old Thom decided to reinvent his life and make age 50 to 75 the best years of his life. This meant saying yes to things that scared him, and trying new things. Since that time Thom has jumped off buildings, took up running (and lost 30 lbs) and began performing stand up comedy.
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