Is Your Law Firm Missing Out on Opportunities? Let’s Fix That.

One of my favorite opportunities as a professional speaker is working with law firms at their retreats—whether it’s a partner retreat or an all-lawyer training session. Why? Because I know firsthand how small changes in mindset and approach can drive big results for both individuals and the firm as a whole. Helping create law firm success is exciting, and seeing lawyers begin to understand that attaining clients is a key step in having a long-term sustainable practice is a lot of fun.

My experience as a business development and marketing director for two Am Law 100 firms taught me this: when lawyers embrace business development as a natural part of their practice, everyone wins. The firm grows, individual practices thrive, and lawyers feel more in control of their careers.

In my presentations at partner retreats or all lawyer meetings, I help attorneys rethink how they position themselves, promote the firm, and build their personal brands. I address the outdated resistance to the word “sales” in legal circles, showing how business development is not about slick tactics, it’s about human connections, being top of mind, and getting on more client shortlists. Law firm success comes not from one rain maker, but from a whole team that is on the same page about business development.

For senior associates and junior partners, I offer coaching on building a pipeline of business. The truth is, if you’re not being considered in client conversations, you can’t win their business. I teach practical strategies to make sure your name comes up when it matters most.

If your firm is planning a retreat, let’s talk. I’d love to help your lawyers unlock their potential and set your firm up for long-term success. And if you’re an individual looking for personalized coaching, reach out to see if we’re the right fit.

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Thom Singer is a speaker at law firm retreats and lawyer business development coach.  He believes law firm success comes with getting your whole team on the same page for how to make biz dev a priority. Thom Singer is a professional keynote speaker and the CEO at the Austin Technology Council.  He has a long history of working with attorneys to help them rethink how to grow a practice and a firm.