I’ve seen it time and again: lawyers who have all the talent in the world, an impressive firm behind them, and a reputation that hints they could be the next big rainmaker. And yet, they can’t quite crack the code on building business the way the true heavy-hitters do. They may have the legal chops—and, trust me, that’s only getting more important in an increasingly complex marketplace—but the key to real, sustainable success is what happens beyond the brief. It’s about connections, rapport, and the kind of relationships that can withstand late nights, changing markets, and all those client demands. The best attorneys decide to hire a business development coach to help them grow their book of business.
If you’re a corporate lawyer who’s ready to stop dipping a toe into business development and start making real waves, it’s time to embrace a bolder approach. Get out of your own way, stop overthinking the “how,” and pick up the phone (or shoot an email, we live in a modern world) and say it with me: “Better Call Thom.” Thom Singer is the Lawyer Business Development Coach you have been seeking.
For over 20 years, I’ve been guiding lawyers toward becoming the kind of professionals who own their niche. I’m talking about people who not only bring in clients, but cultivate relationships that outlast any single transaction. The best part? You don’t have to be a natural-born networker. You can learn these skills. You can adapt, refine, and find your groove. Whether you’re a seasoned veteran trying to break a plateau or a new partner ready to step out of the shadows, business development coaching isn’t a last resort—it’s an essential investment in your future.
Why should you listen to me? Because I’ve been there. I’ve worked inside Am Law 100 firms. I’ve seen what works, what doesn’t, and what flat-out stalls a promising career. One of the biggest misconceptions is that you have to be a charismatic extrovert to excel at building relationships. Wrong. Introverts, extroverts—it doesn’t matter. You have to know your style, embrace your authentic self, and learn to leverage the networks you already have. It’s about being intentional. Making the call. Following up. Offering value. Staying top of mind. Then, doing it all over again.
The truth is, client development isn’t a side hustle for lawyers who want to be rainmakers—it’s a mindset. Like mastering a new practice area, it requires focus, training, and patience. Working with a coach gives you the structure and perspective you need to move forward confidently. We’ll identify your ideal clients, refine your “ask,” and pinpoint the people who can connect you to new opportunities. We’ll do all this without sacrificing who you are. In fact, we’ll double down on your authenticity.
Here’s the kicker: your competitors are getting better every day. They’re out there building trust, connecting with clients, and making a name for themselves. You can’t afford to wait for a magical “rainmaker gene” to kick in. It’s not going to happen. The best lawyers—those who consistently bring in big business—are the ones who take control of their professional destiny. They see the chance to learn, improve, and invest in themselves.
If you’ve been on the fence, let me make it simple: you’re missing out on revenue, influence, and future security by not sharpening your business development sword. It’s time to step up, lead, and stand out. You already know your legal work is top-notch. Now let’s make sure the right clients know it too.
So if you’re ready to take your career from good to game-changing, you know who to call.
Better Call Thom – Lawyer Business Development Coach. Let’s get you in the rainmaker’s seat.
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Thom Singer is a law firm retreat speaker and a trusted advisor to lawyers who want to be rainmakers.