The Performance Gap: How to go from Potential to Results

Engage Your Team

Corporate training that focuses on the performance gap is key to the success of your company.  Company leaders want their teams to be excellent at their jobs, as performance impacts the bottom line directly on the balance sheet. Hiring a speaker for your next meeting is very important. And one who will get your people across the performance gap is key to all future success success. High energy presentations that educate, inspire and move people to action are key to sustainable growth.

The idea of performance has to go beyond the performance review. Employees feel the need to have a year round focus on achievement, not an occasional charting to check a box. Individual employees, and the whole team, can silently struggle with feeling adrift between their potential and performance. The problem is that if this is not regularly talked about, many suffer in silence.  Too many people miss their opportunities to excel because of being caught in this gap.

Most people have potential, but there is a real gap between potential and results. It can be difficult to navigate. Thom Singer is a top speaker who has an eclectic background in sales and marketing. He spent two decades earning his living as a producer before joining the ranks of motivational sales speakers. Singer is the right choice for your next company meeting.

As you look for a speaker for your event, put Thom on the short list. Those in management who plan meetings usually talk to three or four keynote speakers before making a decision. Much as your people have no chance of making a sale if they are not on the “Short List”, Thom is clear that he has to have conversations with you in order to make sure there is a good fit to your needs and his performance gap content.

Thom Singer Loves Potential?

Thom Singer has loved the study of potential, but he knows that performance is what matters. Heis an award winning speaker who has also has had a successful corporate career. If you are seeking a speaker – look no further. He is a best-selling author who understands that speakers and CEO’s have a lot in common.  He started his own speaking and training company in 2009 and has come to understand the pressure of entrepreneurship. The success of all business is tied to a fundamental strategy and winning sales.

We are all in sales, and that means sometimes you lose deals – even opportunities where you feel you are the right solution. This is why motivation and continuing education is important if you want your people to cross the performance management gap.  Companies that not losing some of the time are not talking to enough prospects. Thom is the speaker who will get your team looking at the whole path between potential and results. He will encourage them to embrace your systems while at the same time getting them to Try New Things.

“Social Media” is NOT the way across the performance gap

In our “social media crazy world” there has been a lot written about using social media, but for most industries that not going to get you to your desired growth. Social selling does not work for most organizations.  You need to have the human engagement and a commitment to the customer experience. To get from potential to results you must take action.

Few people buy important services from a social media “like”, “link”, “share” or “follow”. While many can and should use social media to help grow their brand (if their clients and competitors use social media), it is not magic.  Thom Singer is the speaker who works to remind professionals that success come from human to human activity.  Inside and outside your company, all opportunities come from people.  To cross the performance gap they need to be engaged.

Why hire the “Performance Gap” speaker for your next event?

Regardless of your industry, you want results.  When the topic of real action and performance is ignored or avoided we are short-sheeting the success of the organization. This is why robust teams have outside speakers and trainers regularly come in to fine tune the team.

Too often people who are planning agendas for corporate, legal, or association events shy away from the idea of putting motivational team performance on their agenda.  They make excuses as to why this topic is not right for their audience, and lean towards keynotes by celebrities, economists, customer service experts, or any pancake stack of technical industry-specific speakers.

All of the above are important topics, and some speakers who fall into these categories will “wow” an audience (some wont, but that is a different discussion), but if you ignore team performance you are ignoring the future of everyone in the room.  All organizations need to educate their people as to the value of cultivating new and repeat business if we care about job security for everyone. An inspirational speaker is always a good fit for every company meeting.

The Performance Gap - How to go from potential to resultsThe Paradox of Potential

We get so caught up in potential.  But potential without action is nothing more than hopes and dreams.  Knowledge is not power.  It is simply Potential, and potential does not equal results.  Thom’s life’s work is helping people find simple (but not easy) ways to focus their actions toward crossing the performance gap.

You hire Becky onto your team because she has potential, but a year later you are transitioning her out of your company.  Why? This happens often, and that is because she could not cross the potential gap.  What if Becky had a different set of tools?  How would that impact her and everyone on your team?

Interview Potential Speakers

Finding the right speaker who can take an often scary topic and make it relate to the crowd is the hard part, but not impossible.  Talk to the speakers you are considering and ask how their topics can be related to getting everyone focused on navigating the performance gap.  Performance should not frighten people, but inspire them about growing the organization.

Have long conversations with your potential speakers. Interview them to find out what outcomes they look at providing to your team.  You need motivational speakers to get people fired up.  Boring series of stats and data will not move anyone to action. Your employees want to be engaged, and not all speakers are good at being interactive.

More Than Motivation

However, motivation alone is not really useful. But we have to remember that the opposite of motivation is to de-motivate.  This is why selecting the right speaker is paramount to your successful meeting. Employee performance is the end goal, not just making people feel better. Thom helps each person begin to create their own performance gap analysis.  When people understand what holds them back, it is easier to find a path toward success.

To get a team motivated means identifying reasons for a desire to keep doing something. Thom Singer knows what his reasons are, and why he works so hard as a professional keynote speaker. His presentations are customized and highly interactive, which allows everyone on your sales team to figure out their own path to success.  He is obsessed with human potential and helping everyone find ways to cross the performance gap.

Make Your Next Meeting The One Everyone Remembers.

The speaker you select has to customize the content to meet your team’s needs. People will remember the meeting and put the ideas into action if they believe the message was delivered for them.  Almost everyone wants to succeed at work.  But they need the right tools, ideas, and motivation.  Thom Singer spent over twenty years in sales, marketing, and sales management. His stories about work and life are woven into his presentation.  Have him engage your team and get them talking about how to cross the performance gap and get real results.

Call Thom Singer at 512-970-0398 and learn more about “The Performance Gap”

Check out the series of videos on YouTube about “The Performance Gap” and things you and your team can do to navigate the crossing.