This episode is the return of the “Making Waves at C-Level” podcast after a month long hiatus. Host Thom Singer has been making some changes to his career and business life – and so stay tuned to see a lot of new things happening here on this podcast.

In this interview he talks to Zora Chase from Chasing Nectar Digital Solutions. They discuss why all companies should have a digital expert in their corner and bring up the important strategies for digital.

This is also the first time Thom Singer has ever interviewed anyone from his Kindergarten class. Yes, the two first met in the early 1970s in Ms O’Brien’s kindergarten room at Hugo Reid Elementary in Arcadia, California. The two grew up in the same schools though High School, and were both the homeroom “Anchors” of the Arcadia High School Apache News close-circuit TV newscast during their senior year.

About Zora Chase

Very few digital companies can confidently compare the benefits of digital versus traditional media. Chasing Nectar founder, Zora Chase, is able to leverage more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from grand openings, form fill, eCommerce, lead generation and branding. She built a team to share perspective to help you make sound marketing decisions. They strive to help you attain more customers without more spend and deliver results.

About Chasing Nectar Digital Solutions

Chasing Nectar places digital ads for growth-minded businesses. They work with clients to analyze the spend with a goal of delivering a substantial Return on Ad Spend (ROAS). They offer an array of products including Facebook and Instagram, Targeted Display Ads, Geo-Targeting, Video Ads, including OTT and YouTube, PPC, SEO/Reputation Management; Online Audio, Household IP Targeting and Live Chat.

Chasing Nectar stays on top of the rapidly evolving digital ad environment and use over 15 different ad exchanges to access premium inventory that is brand safe and delivers optimal ROI for our clients.

About Thom Singer

Thom Singer is an advocate for “Community and Collaboration” with people, companies, and non-profit organizations. He is also a keynote speaker  (but he only works with specific types of events who are as committed to the human interaction as they are to the content).

After a successful career in sales and marketing, Thom Singer became a growth leadership speaker in 2009. A decade later he has brought his high energy presentations and action-oriented content to over 1000 audiences. Thom knows that as the speaker or master of ceremonies he has a responsibility to set the tone for a strong conference attendee experience. Known as “The Conference Catalyst” he creates an atmosphere of fun and interaction that lasts beyond his presentation.

Thom earned his Certified Speaking Professional (CSP) in 2014 and is committed to the business of meetings. He is the author of 12 books and is the host of the popular “Cool Things Entrepreneurs Do” podcast. On his show he has interviewed over 1000 entrepreneurs, solopreneurs, business leaders and others with a focus on discovering how the most successful people get farther across the gap between potential and results.

At 50 years old Thom decided to reinvent his life and make age 50 to 75 the best years of his life. This meant saying yes to things that scared him, and trying new things. Since that time Thom has jumped off buildings, took up running (and lost 30 lbs) and began performing stand up comedy.