Attending events, whether for business, networking, or community involvement, is one of the best ways to build relationships. But there’s one small move that can dramatically increase the value of any event you attend: bring someone with you.
When I work with those who want to build a sustainable career we focus on small, intentional ways to build stronger connections in our increasingly digital world. When attending an event, the secret weapon is to invite a friend.
Why Attending Events With Someone Else is a Game-Changer
We’ve all been there… you sign up for a business event, a conference, or a charity fundraiser and show up solo. You grab a drink, scan the room, maybe exchange a few pleasantries, but the conversations don’t always go deep. It’s easy to get stuck in small talk or feel like you’re just another attendee in the crowd.
Now, think about the times you’ve attended an event with someone else; a client, a colleague, a prospect, or even a friend. It changes everything.
The Power of Shared Experiences
Human connection is built through shared experiences. Whether it’s attending a business mixer, volunteering for a cause, or grabbing dinner after an event, those shared moments strengthen relationships in ways that a single handshake or LinkedIn connection never could.
Here’s why bringing someone with you is such a smart move:
- It makes networking easier. Having a +1 creates a natural comfort zone. You’re more relaxed, more confident, and less likely to hover awkwardly near the coffee station.
- It deepens relationships. When you invite someone to an event, you’re signaling that you value them. You’re creating a shared experience that builds trust.
- It opens doors. Your guest will introduce you to people you wouldn’t have met otherwise, and vice versa. It expands both of your networks.
- It adds follow-up opportunities. After the event, you and your guest have a reason to connect again, keeping the relationship alive.
A Real-World Example: The Austin Technology Council’s Gateway Happy Hour
Each year in Austin the Austin Technology council hosts the Gateway Happy Hour, which kicks off SXSW locally. It’s a major networking event that brings together leaders in tech, business, and innovation. I have been running this event for three years, and it is one of the events where many people buy two tickets.
The smartest attendees aren’t just showing up alone… they’re bringing someone with them. They’re inviting a client, a prospect, a mentor, or a colleague. Why? Because they understand that networking isn’t about collecting contacts, it’s about creating connections.
When you invite someone to an event like this, you’re not just networking… you’re making it easier for someone else to connect, too. You’re facilitating opportunities, and that’s how real business relationships are built.
Overcoming the Resistance to Inviting Someone
Despite all the benefits, a lot of people hesitate to extend an invitation. Here are some of the most common objections… and how to get past them:
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“I don’t know who to invite.” Start with your inner circle: a client, a business prospect, a mentor, a mentee, or even a friend who’s looking to expand their network. If no one comes to mind, ask on LinkedIn… chances are, someone in your network is interested.
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“What if they say no?” So what? The simple act of inviting someone is valuable. Even if they decline, they’ll appreciate that you thought of them. And chances are, someone else will say yes.
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“I feel awkward asking.” You don’t need to make it complicated. A simple, “Hey, I’m going to this event, want to join me?” works. Most people appreciate the invitation.
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“I prefer to go solo.” That’s fine, but think about the long-term value of bringing someone along. You’re not just attending an event; you’re strengthening a relationship that could lead to future opportunities.
How to Make the Most of the Event When You Bring Someone
Bringing someone isn’t just about showing up together… it’s about being intentional while you’re there.
Before the Event
- Choose the right event… one that aligns with both your interests and your guest’s goals.
- Send a casual invite. No pressure, just a friendly offer.
- If it’s a business event and you’re inviting a client or prospect, consider covering their ticket.
During the Event
- Make introductions. Help your guest meet people they wouldn’t have met otherwise.
- Engage in meaningful conversations. Go beyond small talk… ask people about their work, their challenges, their goals.
- Look for ways to add value. Maybe you introduce your guest to a potential client, or you connect two people who could collaborate. Networking isn’t just about what you gain… it’s about what you contribute.
After the Event
- Follow up. A quick thank-you text or email keeps the momentum going.
- Reflect on who you met and what opportunities emerged.
- Keep the relationship alive by checking in with your guest about their experience.
The Challenge: Take Action The Next Time You Sign Up For An Event
The challenge is simple, but powerful:
- Find an event happening in your area. It can be a business mixer, a conference, a nonprofit fundraiser… whatever interests you.
- Identify someone to invite. Think of a client, a colleague, a mentor, or a friend.
- Send the invite today.
If you want to take it a step further, post about your experience on LinkedIn. Share what event you attended, who you brought, and what you learned.
Final Thoughts
Success in business and in life comes from relationships. The people who build the strongest networks aren’t just the ones who show up… they’re the ones who bring others along for the journey.
Don’t just attend an event… make it an opportunity to strengthen a relationship. You never know what one shared experience can lead to.
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Thom Singer, CSP, is a professional keynote speaker and the CEO at the Austin Technology Council.
Thom Singer, CSP, is a professional keynote speaker and business development consultant specializing in helping business professionals and lawyers grow their careers via human interaction. With expertise in networking, relationship-building, and reputation management, he is a sought-after speaker for association conferences, corporate meetings, and law firm retreats (he has worked inside two AMLAW 100 firms as director of marketing and business development). His keynote presentation: “Human Interaction (H.I.) in an AI-Driven World” is the ideal opening keynote speaker for your next event.